Taste of the Lakes were looking for luxury illustrated branding and packaging for delis and high-end retailers, reflecting the fine foods brand and their Lake District farming roots, communicating the quality of the produce sourced from Lake District farms.

 

The illustarted web banner I designed pictures the view through Lorton Valley over Crummock Water and Buttermere, where the brand first started, the patchwork fields and fells, communicate the heart of the brand and it's Lake District farming roots.

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The illustrated Duck design is a concept design for packaging for a special new range, an avenue the brand were exploring. 

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